Marketside — The buyer first. Always.

Start with two weeks, or hand me the whole seat. the Teardown is the first date

Two of these have a number on them. Two of them depend entirely on what you’re carrying. Let’s talk regardless.

The Entry Point

The GTM Teardown

$9,500fixed fee. if it doesn’t pay for itself, don’t pay for it.

For when you can feel something leaking (or just know there's room to improve). Maybe there's no system at all — or worse, there are half-filled-out systems everywhere, so you don't even know where to look. Two weeks inside your motion: the pipeline, the threads, the closed-won and the closed-lost, your top accounts and how they're actually engaging — current clients and future ones. You get the map of where revenue is leaking and exactly what to do about it, whether or not we ever talk again.

Two weeksDiagnosisYours to keep

The Thinking

GTM Advisory

Let’s talkthe scope is the price. i’m not going to invent a number before i know what you’re carrying.

The scope is whatever revenue question is keeping you up: ICP and segmentation, positioning and messaging, pricing and packaging, expansion timing, sales process and territory design, comp plans, the hiring sequence, board-ready revenue narratives. Some of it gets pressure-tested against real buyers in your market — some from my network, some we go get together — because what buyers say when the sales agenda leaves the room beats any survey. And some of it is just sixteen years of judgment: packaging, process, and territory design don't need a focus group. You keep the strategy AND the evidence it stands on.

Sprint or ongoingStrategyBuyer-tested

The Install

The GTM Engine

From $45,000installed on the stack you already run. scope sets the number.

This isn't software you buy. It's a revenue org, installed on the tools you already run — and yours when I leave. The Trigger Watcher reads buying signals. The Bump Writer builds sequences that update in real time for the person and the company you're reaching. (Most outreach tools set a cadence and let it run stale. This one rewrites itself as the market intelligence comes in.) The Silent-Thread Sweeper makes sure no conversation dies quietly. The Pipeline Truth-Teller calls deals that are actually dead. And the nightly sync updates the CRM so no human ever has to. The full org chart runs thirty roles across eight departments — see the whole thing. The tuning is my job, not yours: I calibrate it on your real deals until it sounds like you — until you can't tell which drafts were the machine. About thirty days to install. When I leave, it keeps running, and your next hire ramps into a running motion instead of a blank CRM.

~30 daysInstallYou own it

The Seat

Fractional CRO

Let’s talkone or two of these at a time. the number depends on how much of the seat you need.

Sometimes the answer isn't a system or a sprint — it's a person in the seat. So I step in: the pipeline, the team, the big accounts, the conferences, the deals themselves. Not advising your revenue motion — running it, the way I've run them for sixteen years, while we find and onboard the person who'll own it for the long haul. It's the deepest way to work with me, and there's only ever room for one or two of these at a time. It's also, often, the right first step for a founder who knows it's time to get out of founder-led sales but doesn't know what the first move should be — the seat comes with the plan for its own succession.

6+ monthsExecutionEmbedded

After the install

The Librarian

$5,000/monthstanding. cancel any time.

An org chart with nobody maintaining it stops being one. The Librarian is the role that keeps it alive after I leave: it keeps the four pages current as the business changes, writes every correction you make in as a rule the whole org inherits that day, and re-tunes the voice as your market moves. It is the only thing on this page that isn't my calendar — which is deliberate, because the install is supposed to outlast me.

StandingMaintenanceYours to cancel

What week one actually looks like.

Week oneI read everything — your pipeline, your threads, your closed-won and your closed-lost. You give me about ninety minutes and access. Nothing is running yet.

Week twoThe four pages get written — who you sell to, what you sell and why people choose it, how you sound, how you work a deal — and you correct them. That correction is the highest-value hour of the whole engagement.

Weeks three & fourRoles go live one at a time, each behind its own gate. Nothing runs before the work that feeds it does.

By day thirtyDrafts are landing in your folder at 8:15 every morning. Your part is ten minutes — read one page, send what you approve.

What it can see, and what happens when I leave.

It installs inside your accounts, on your credentials, on the stack you already run. Marketside is a visible, removable admin — you can see exactly what it has access to and revoke it in a click. Nothing is stored outside your systems, and every handoff it makes is written down and readable.

And if we part ways, you keep a working revenue organization, not a dependency. The roles, the four pages, and the rules written into them are yours. Your next hire lands into a running machine instead of an empty CRM.

Why this combination works.

Could you assemble all this from separate vendors? Sure. A fractional CRO here, a strategy firm there, an outreach tool, a prospecting database, an AI note-taker, an enrichment subscription, an AI SDR with a suspiciously human name — my inbox is as full of their pitches as yours is. Here's what you'd actually get: seven invoices and zero connection. The outreach tool never learns what buyers said on the calls the note-taker transcribed. The strategy deck never meets your CRM. The consultant never has to live with the plan.

And everyone in AI wants to sell you a "second brain." Respectfully: you don't need a second brain. You need one brain where the strategy, the seat, and the system actually talk to each other. A buyer tells me something candid on Tuesday; your outreach says it differently on Wednesday; your roadmap hears about it Thursday. One brain, one practice — not seven vendors.

Yes, it’s one person.

One person and thirty jobs. I’m the only human in my company — the other thirty seats are filled, they just aren’t people. I run the org I used to manage, which is the only reason I can install one for you.

So ask the real question: what happens when I’m on holiday, or when you turn out to be my fourth client that quarter? Not much, because the work isn’t in my head. Every job has a written description, a definition of done well, and a thing it must never optimize for. Your business lives in four pages that all of them read — not documentation I hand over at the end, but the only reason the thing runs at all. It runs overnight whether or not I’m awake.

You’re not buying my hours. You’re buying an org I install and then leave.

When I can start.

I take two installs at a time, and one Fractional CRO seat. That isn’t scarcity marketing — it’s what the work requires to be done the way this page describes it.

If both slots are taken when you write, I’ll tell you, and I’ll tell you when one opens. A Teardown can usually start inside two weeks either way — it’s two weeks of my reading, not two months of my calendar.

Ask what’s open →

When this isn’t a fit.

I’d rather tell you now than four weeks in.

You want more leads, not a better motion.Buy a list. It’s cheaper, it’s faster, and it isn’t this. I’ll even tell you which one to buy.

You want it fully automatic, and you don’t want to read any of it.Then what you want is a bot, and your buyers will know inside two emails. The whole reason this works is that a person is still on the other end of it.

Nobody on your side will own it after I leave.This isn’t a subscription you can forget about. It’s an org chart — and an org chart with nobody at the desk stops being one.

You haven’t sold the thing yourself yet.I can install how you sell. I can’t install what you haven’t figured out. Go close ten of them the hard way first, then call me — you’ll get ten times the value.

What you actually need is a full-time seller.Then hire one. I’ll help you write the scorecard and sit in on the finals, and I won’t charge you for it.

You want your team replaced.It replaces the typing. It does not replace the trust — and the trust was always the job. That part stays theirs.